In 2023, the popularity of quiet luxury started. When you read articles from the past year, there are two main examples of quiet luxury— HBO’s Succession, and Gwyneth Platrow’s court outfit. The former features the rich life of the Roy family. Although they have old money and a successful business, viewers can rarely see logos and brands of their outfits. Meanwhile, the latter displayed simplicity in her outfits, however, fashion enthusiasts and other billionaires know how expensive every piece of clothing and accessory she’d worn during the court trial in Utah.
In this article, we’ll get to know more about Quiet Luxury, and how to establish a brand that “whispers” the same.
Understanding Quiet Luxury
The main premise of Quiet Luxury is the sense of exclusivity or discretion. At the same time, the presences of elegance and sophistication are still there. According to experts, it’s the complete opposite of “bling” where flashy logos and bold marketing are present.
So, instead of being showy about the brands Quiet Luxury consumers wear, they opt for high-quality, lasting brands.
Building a Quiet Luxury Brand
One of the new brands’ main concerns is establishing their brands as Quiet Luxury. Sure, it’s easy to tone down the loud, bold marketing, but it may not work for everyone. Fortunately, there are ways you can achieve the Quiet Luxury status by staying in the limelight.
1. Quality Over Quantity
In the past, the most important thing about establishing a business was the marketing aspect. However, some brands spend too much on marketing that they don’t even do something about the quality of their products.
In Quiet Luxury, craftsmanship is the priority. Investing in high-quality materials and equipment can be your first step to becoming a Quiet Luxury brand. If you can source rare materials that you can transform an a phenomenal product, there’s a high chance that you can enter the industry. Additionally, instead of producing bulk products, focus on a few pieces you can be proud of.
2. Offer Timeless Pieces
Forget about the trends, and start creating classic, timeless pieces. One of the best qualities of Quiet Luxury brands is their simplicity. If a piece can’t stay in style for decades, target at least a few years. This is why most Quiet Luxury brands opt for minimalistic designs. They’re not too keen on adding various patterns, and simple colour palettes would suffice.
Besides, investing in fashion pieces that belong to these brands makes sense since they invest in the quality, and not in the brand.
3. Sustainable Practises
With the minimalist views, Quiet Luxury brands can produce a low carbon footprint, compared to mass productions. Fortunately, many consumers are aware of the current environmental impacts of manufacturers, so choosing brands with sustainable practises is also a factor when investing in fashion items.
And not just in product manufacturing, but also in the marketing aspect. Since Quiet Luxury brands opt for little marketing efforts, it also benefits the environment.
In your case, establishing a brand can be based on online marketing. You can outsource a fashion creative agency with knowledge about the concept of Quiet Luxury to help you get started.
4. Stick with Subtle Branding
Subtle branding starts with your logo or a signature detail. As mentioned, Quiet Luxury brands don’t have flashy logos, and opt for a minimalistic approach. If you can come up with a simple logo or something that distinguishes your brand from the others, it can be a great start to your Quiet Luxury brand journey.
Additionally, don’t forget about the colour scheme. Choosing dark, bold colours, is the opposite of subtle branding, so stay away from the usual streetwear if you want to pursue minimalistic branding.
5. Create a Sense of Exclusivity
As mentioned, most brands producing high-quality products prioritise quality over quantity. If there are limited products, the desire to become one of the consumers to buy your products will increase. For instance, if you produce the perfect shoulder bag, yet there are only two of them in the whole world, consumers will try hard to obtain one of those bags. Another interesting thing about it is that there’s only a specific group of people who talk about it.
6. Tell Your Brand’s Story
A well-narrated brand story can easily capture the hearts of consumers. If you’re transparent with the goals and the story of your brand, people won’t get suspicious about the way you’ve been established.
For instance, if your initial goal is to provide sustainable products, and later on venture into Quiet Luxury, it can be a great narrative if told the right way.
7. Offer Exceptional Customer Service
Offering exceptional customer service is also a must when venturing into Quiet Luxury. Investing in personnel training should be another priority to provide the best experience to clients.
Final Thoughts
Commitment to quality, timeless design, eco-friendly practises, subtle branding, creating exclusivity, and crafting your storey are some of the best ways to establish a Quiet Luxury brand. Although it takes time before you can achieve the perfect brand, these elements can help you get started.
