What is Flag
Flag is piece of cotton or silk cloth with a unique design or combination of different colors to identify some race or group of people to symbolizing or signaling. Also, it is used to decorate the house or the venue on the celebration or on event.
After invention of polyester and digital printing flags playing a vital role in advertising. Now a days all the flags are printed in satin material which resemble the silk material. The Linen Material replaces the cotton fabric and called as artificial cotton.
Flags are classified in two majors,
- National Flags: All the countries and big corporate and governmental organizations design their own flags to stand out from the crowd and give unique look to identify their brands. These are permanent and fly for years.
- Advertising Flags: Advertising promotional flags are used to attract and pull the crowd attention for any promotion or sale. These flags will have Call To Action (CTA) slogans to pull the public.
Types of Advertising Flags
Promotional Flags are made for short run promotions, it is printed in knitted polyester fabric and some time in satin fabric. Advertising flags are called in different names with respect to the shape or purpose of the flags.
- Feather Flags / Curve Top Flags
- Teardrop Flags
- Telescopic Flags
- L Flags
Feather Flags: It named because of the shape look like a bird feather. Also, it is called curve top flags, since the top portion is curved to give an elegant look to the flags.
TearDrop Flags: Teardrop flags are made with 115 gram knitted polyester fabric attached to a metal pole. These flags resemble the drop of a tear. When your visual is little big these flags are ideal.
Telescopic Flags: These peculiar flags are called by the telescopic adjustment of the pole. If the brand should be visible to long distance, then the pole can be adjusted, and flag can fly in the top. Up to 6 meter high poles are available in the market.
L Flags: It is a small rectangular flag with swing arm in the top to guide the rotation of the flag with wind direction. These are available is in 3 sizes Small, Medium, and Large.
Fixing the advertising flags can be chosen according to the duration, type of event or the locality of the promotion.
- Grounding
- Spiking
- Concrete Base
- Metal Base
- Water Base
- Spider legs
Grounding: If the promotion is longer days and outdoor, we can make a small pit and fix the flagpole in.
Spiking: if the promotions are for some hours, then we can spike the metal piece in ground and fix the flag in that.
Concrete Base: the event takes place in open ground and in the proper cement, interlock floor, for long days then we can use concrete base.
Metal base: promotion takes place in half indoor and half outdoor, then metal bases are ideal. The weight of the metal base gives erective flagpole and protect from swindling in the light wind.
Water Base: A small and handy water / sand container with handle to carry anywhere gives a fantastic look to the flags when it installed indoor stadium or mall. Water or sand can be filled and gives a weigh to the base.
Spider Legs: A collapsible metal bars expandable like spider legs will be used in indoor flags, where there is no wind.
Conclusion
Promotional flags are most cheap attractive method of conventional advertising medium. It gives greater look to the advertisement and the visibility is more comparatively with other advertising medium. These Flags can be moved to any place with effectively and quickly with one hand.
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