When it comes to streetwear that blends minimalism, comfort, and high-fashion energy, Essentials is the name on everyone’s lips. Designed by Fear of God’s Jerry Lorenzo, this label has moved from niche hype to mainstream wardrobe staple — yet its appeal shifts depending on where you’re standing in the world. Whether you’re walking the streets of London, hanging out in Manchester, catching a gig in New York, or heading to brunch in LA, Essentials has a place in your rotation.
Below, we break it down country-by-country so you can see how this fashion icon fits into each scene.
Essentials in the UK – From London Swagger to Manchester Cool
The UK streetwear scene thrives on blending heritage with hype, and Essentials slides perfectly into that mix. You’ll see Londoners pairing oversized Essentials hoodies with Nike Air Max 95s on a Saturday trip to Selfridges, while Manchester’s crowd might throw on an Essentials tracksuit with fresh creps and a puffer for that drizzle-proof vibe.
In Shoreditch, creatives love layering Essentials oversized tees under trench coats — a nod to Britain’s unpredictable weather — while football fans heading to Old Trafford keep it casual with Essentials joggers and vintage bucket hats.
Celebrity Influence: UK music icons like Dave and Stormzy have been spotted rocking Essentials, often pairing it with luxury sneakers and gold chains. The understated branding resonates with the UK’s love for “if you know, you know” fashion — subtle flex without shouting.
Where to Shop: If you’re in Britain, hit Selfridges, END Clothing, or Flannels for the latest drops. Online shoppers can tap ASOS or Farfetch for wider size and colour options.
UK Styling Tip: Layering is key. Throw an Essentials sweatshirt under a tailored overcoat, add wide-leg trousers, and finish with chunky sneakers for that perfect London-meets-streetwear energy.
Essentials in the US – The Celebrity Streetwear Uniform
Across the pond, Essentials has become the off-duty celebrity uniform. From Travis Scott in oversized hoodies to Kanye West spotted in muted earth-tone tracksuits, American fashion culture embraces the brand’s relaxed fit and tonal palette as a mark of effortless cool.
In Los Angeles, you’ll see influencers grabbing coffee in an Essentials hoodie, biker shorts, and chunky sneakers — a style now dubbed the “SoCal cosy” look. Meanwhile, in New York, the brand takes on a grittier edge, paired with Timberlands, vintage Yankees caps, and longline coats for winter layering.
Celebrity Influence: The Kardashian-Jenner clan has played a huge role in pushing Essentials into the mainstream. Hailey Bieber is often seen pairing cropped Essentials tops with oversized sweatpants and heels for an offbeat twist, while Justin Bieber opts for head-to-toe matching sets.
Where to Shop: In the US, check PacSun, Nordstrom, or SSENSE for Essentials drops — though be quick, as they sell out fast. For resale heat, platforms like Grailed or StockX are goldmines.
US Styling Tip: Lean into the brand’s minimalism but make it pop with accessories — think bold caps, statement sunglasses, or chunky silver jewellery. In LA, go lighter with earth tones; in NYC, bring out the blacks, greys, and deep olives for city-ready cool.
Why Essentials Works Everywhere
Whether it’s UK understated swagger or US celebrity streetwear energy, Essentials nails the sweet spot between casual and elevated. The clean branding, premium feel, and neutral colours make it a gender-neutral, seasonless option for all.
The brand thrives because it adapts — London’s layering game, Manchester’s urban grit, LA’s sunny casualness, and New York’s street sophistication all find a home in Essentials’ silhouettes.
Final Style Hack: Essentials pieces are investment-worthy basics. Keep them in rotation with different textures — leather, denim, or wool — and they’ll carry you from coffee runs to club nights without missing a beat.