Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.
Here’s a good example of what I’m talking about “Click here to learn the best dog training techniques that the experts don’t want you to know about” this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.
Speed of the site – When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.
There are some SEO strategies that should be avoided. These are termed as Black Hat SEO techniques. Using these techniques will result in a drop in ranking on search engines. Another technique that should be avoided is link spamming.
You want visible text on your pages so that users can find your site easy. Make sure you add sensible text as far as size. The keywords need to show in your links and Pinterest tags.
Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.
Make sure you write so the reader understands -This is one of the biggest mistakes by a lot of webmasters. They often will forget their visitors are not as knowledgeable as they are. If your site is too hard to read or follow they will not even click on it. In knowing this you need to make sure your website is user friendly as well as easy to read. Putting it simply you need to create your website like you were a visitor who is visiting your site for the first time.